Loom
Product and Feature Launches
Collection, Creative Direction
2021–2022
Concepting and designing visual campaigns surrounding the announcements and updates rolling out new features to users.
See You At Work Product Launch
This campaign was released over a period of three weeks, with each week having its own theme related to the new features: “Be anywhere,” “Be understood,” and “Be you.” This culminated in the messaging “See you at work” with the launch of a new brand campaign. I designed the concept and artwork for each part of the campaign, working with the animator, Brent Clouse, to bring it all to life.
Be Anywhere Blog Illustration
Be Understood Blog Illustration
Be You Blog Illustration
Weave, Community, and Save Defaults
As part of the new Thread design system updates for the marketing site, I designed a new style of assets to abstractly illustrate new feature launches in the product to promote across coordinated social channels. We kicked this off with the promotion of the Weave feature, allowing users to stitch together videos, as well as Community, the Save Defaults launch, and more.
