Bradley Odom, founder of Dixon Rye, formed this eponymous sister brand of the retail store to serve as a full-service interior design studio that offers a reflection of Dixon Rye’s beloved aesthetic.

I created the visual identity for the new brand — with a geometric icon that is a “BO” monogram designed to look like an architectural blueprint of a room layout, echoed by the stencil letters of the wordmark. A unique color palette gives the brand distinction while subtle, supplementary stamps and sketches further show the artist’s hand behind the tagline “Expertly envisioned, masterfully mixed.” The branding is translated across a lookbook and a custom marketing site design.

Bradley Odom ↗